Nurture your leads, grow your revenue
Sales people must understand that it is essential to nurture your leads by giving them complete information, identify their interests, help them in elaborating more about your product and keep them in a comfort zone where they can ask you a lot of queries. This way your customer get to know your product inside out. This is where the sales person has to slow down with persuading and letting your prospect to give you information on their needs and wants. Nurturing your leads helps to maintain sturdy relationship irrespective of their decision, this merely includes both marketing and sales team. Lead nurturing defines your customer perspective, their inspiration and trust towards your product. Drip marketing is one such strategy followed to nurture leads.
Nurturing leads benefits you in understanding your customers’ intention towards the product, educate, keep up their interest and gather information on sales keenness. As a sales person you should be in a position to predict your potential prospects and nurture them. This is where Sales Integra guides you throughout your nurturing process and helps you predict your probability of acquiring those potential clients.